Em Dash Communications is a strategic marketing consultancy that helps mission-driven organizations grow with clarity, purpose, and momentum.

​

Founded by Shawn Tryce, Em Dash was built on a simple but often overlooked truth: strong marketing is not about volume or trends. It is about focus, consistency, and understanding the people you serve. Many organizations know what they stand for but struggle to translate that into clear messaging, effective systems, and sustainable growth. That is where Em Dash comes in.

With deep roots in veterinary medicine and extensive experience supporting nonprofits and social impact organizations, Em Dash Communications brings an agency-level approach without the overhead of a full in-house team. We work as a true partner, helping organizations build marketing foundations that are practical, scalable, and aligned with their values.

​

Our work spans brand development, strategic planning, messaging, digital presence, and ongoing marketing management. Whether acting as a fractional marketing lead or guiding a specific initiative, we focus on creating systems that work, not one-off tactics that fade after launch.

Em Dash Communications is especially committed to organizations doing meaningful work in the world. That commitment is personal. Our founder has spent a lifetime connected to social justice movements, community advocacy, and mission-led work, and that perspective informs how we collaborate, listen, and lead.

​

At our core, we believe marketing should support people, not distract from them. When strategy is clear and execution is thoughtful, marketing becomes a tool for connection, trust, and long-term impact.

Em Dash Communications helps you do the work you believe in and make sure the right people hear about it.